Discover the Future of Dining
Where Crypto Meets Culinary Innovation
Welcome to Shiba Wings, the world’s first crypto-native fast-food franchise, where blockchain technology and bold flavors unite to redefine your dining experience.
Our Journey: From Vision to Reality
Since our inception, Wing Brands has been at the forefront of culinary innovation, merging the digital and physical worlds.
’22
Foundation of Wing Brands Inc.
Wing Brands Inc. was established with a vision to revolutionize the fast-food industry using innovative technology and bold flavors.
’23
Launch of Shiba Wings
Wing Brands Inc. introduced Shiba Wings (now Fry’d!), the first crypto-native fast-food franchise, blending blockchain technology with delicious dining.
’24
Launch of Shiba Wings first Ghost Kitchen
December 2024 The first Wing Brands Inc. ghost kitchen opened, starting with Shiba Wings (Fry’d), two further brands launched from this location June 2025.
’24
Ghost Kitchen Expansion
Wing Brands inc. enters a deal for 200 ghost kitchen locations throughout Asia Pacific, UK and America with the Cloud Kitchen Umbrella.
’26
Opening of Wing Brands Inc. Flagship location
’26
Australian Expansion
’26
Introduction of NFT-Powered Franchises
Wing Brands Inc. launches its first NFT-powered franchises, providing exclusive benefits and rewards to $WING NFT holders, enhancing community engagement.
’26
NFT Integration & $WING Token
Wing Brands Inc. starting in Dubai, expands internationally in the Mena region, America and the United Kingdom, offering ghost kitchens, food trucks, dine in locations and drive-thru options, powered by the $WING token.
Discover Our Passionate and Innovative Team

Jason Krishnan
Founder & Visionary Leader
Jason Krishnan is a highly accomplished hospitality professional with over 20 years of experience in ownership, restaurant management and operations. His entrepreneurial journey began at 19, when he acquired his first Subway franchise, marking the start of a dynamic career in the industry. He later served as Operations Manager for Hooters Australia for four years, where he successfully oversaw all aspects of the brand’s nationwide operations, ensuring consistency and growth.
Jason further honed his expertise as Operations Manager at the Sydney Opera House, working alongside MasterChef Lauren Murdoch for four years. In this prestigious role, he oversaw culinary and hospitality
operations, delivering world-class dining experiences at one of Australia’s most iconic venues.
Renowned for his ability to transform businesses, Jason purchased a Hog’s Breath Steakhouse ranked last in its franchise network (85/85). Through strategic leadership and operational excellence, he elevated it to the top spot (1/85) in just six months, owning and operating it successfully for four years. Building on this success, he launched Australia’s first crypto diner Shiba Wings (rebranded Fry’d!), a visionary venture that showcases his innovative approach to the dining industry. Jason Krishnan continues to set a high standard for excellence in hospitality by further expanding the WIng Brands Inc. empire and reinventing what fast food is all about.
Eddie Cofie – Celebrity Chef
Brand Partner & Ambassador
With over 30 years of expertise in hospitality, food service, manufacturing, and global distribution, Eddie Cofie is a renowned celebrity chef and visionary leader redefining culinary excellence.
His career includes transformative culinary programs for airlines, stadiums, major venues, and premium retail brands. From serving 95,000 meals weekly at Ansett to leading Olympic Games catering at Sydney’s Acer Arena and innovating for M&J Chickens, Eddie blends creativity with commercial strategy.
As Director of Nyaco Foods and Founder of EJC Foods & Consulting, he delivers scalable food solutions, facility design, HACCP expertise, and export strategies across Australia, the UAE, China, and Singapore. Recognized with multiple awards, Eddie’s focus on operational excellence and team-building creates exceptional food experiences that inspire globally.
As head of Culinary and Co-Founder of Pappa Flock, a TikTok-famous Australian eatery, Eddie has grown the brand to twelve locations across New South Wales in three years, earning a 4.7 Google rating.
Travladd Crypto
Brand Partner
Aiming to leverage connections from his time in the crypto marketing scene to help elevate the business.
Built a following of over 400,000 on X and 80,000 on Twitch, experienced in the marketing world, aiming to add expertise and strategy to build the brand and associated community.

Globe Soccer
Marketing – Brand Ambassadors
Globe Soccer, dubbed the “Oscars of Football,” is the leading global football awards and networking platform based in Dubai since 2010. Its annual gala and year-round events unite top players (Ronaldo, Messi, Haaland, Benzema), legends, coaches, presidents, and agents in one prestigious setting.
For Wing Brands, partnering with Globe Soccer provides direct access to elite soccer ambassadors, seamless contract signings at the high-profile gala, global media exposure, authentic content opportunities, and instant brand credibility—driving maximum visibility and long-term, high-impact ambassador partnerships.
OnePlayr
Brand Partner & Marketing – Brand Ambassadors
Wing Brands has partnered with Globe Soccer and OnePlayr – OnePlayr is a mobile-first platform that combines short-form skill videos, AI-powered talent scouting, gamified challenges, and NFT-based PlayrCards to finally solve the problem that 97% of the world’s 270 million grassroots players never get discovered. Key highlights:
Official Platinum Partner with Globe Soccer
130k+ app downloads and 85k monthly active users in just 4 months
Current pro ambassadors include Lamine Yamal, Marco John, Ragnar Ache and more world-class signings confirmed for release Q1 2026
Led by Fabio Murolo, a serial entrepreneur and recipient of the BMW “Sports Innovation CEO of the Year” award for building the fast-growing OnePlayr platform, Wing Brands has entered into a strategic partnership with OnePlayr. We are in advanced discussions to bring on at least one top-tier professional footballer as both a long-term equity partner in the platform and an official Wing Brands global ambassador.
This partnership delivers immediate access to OnePlayr’s highly engaged Gen-Z football audience, the massive upcoming Globe Soccer Awards exposure (100M+ viewers), and the most credible emerging sports-tech ecosystem in the market.
The Creative Method: Award-Winning Brand Design
Brand Designers
The Creative Method is an acclaimed independent agency specializing in disruptive brand identities for food, beverage, QSR, and FMCG sectors. Known for strategic ideation, naming, packaging, and rebranding, TCM has shaped iconic Australian brands like Guzman Y Gomez, Oporto, Red Rooster, Yenda, Sumo Salad, and Woolworths, alongside global projects like Japan’s top canned coffee and Nektr Infusions in the US.
Their bold, story-driven designs drive loyalty and growth. leading them to be named agency of the year in the World Brand Design Awards in 2018.
Studio Placed: Award-Winning Architectural Excellence
Architects
The most in demand top-tier and selective Australian architectural firm, is celebrated for its transformative, marketable designs. Renowned for revitalizing Craveable Brands’ portfolio, inclluding the successful rebranding of Red Rooster and designs for Oporto, Guzman Y Gomez, Chargrilled Charlie’s, Chicken Treat, and Soul Origin – Australia’s leading food brands over the past decade – the multi-award-winning studio drives commercial success through innovative, consumer-focused spaces.
Partnering with The Creative Method, Studio Placed delivers unmatched proven design excellence.

Tereza Murray Franchising
Franchising
Tereza Murray Franchising (TMF), operating as TMPlus, is a premier franchise development and consulting firm dedicated to empowering small businesses across Australia and New Zealand. Founded and led by industry veteran Tereza Murray, TMF specializes in transforming proven business models into scalable, profitable franchise systems. With a focus on affordability, simplicity, and results-driven strategies, TMF has established itself as a trusted advisor for entrepreneurs seeking sustainable growth through franchising.
Heart Media
Social Media Managers
HEART Media is a Sydney-based full-service creative and performance marketing agency specializing in explosive growth for consumer-facing food, beverage, and lifestyle brands. Known for blending high-impact creative (viral social campaigns, influencer-led content, and cinematic brand storytelling) with ruthless data-driven performance marketing (Meta, TikTok, Google, and programmatic)
Surgence Labs
Crypto Brand Marketers
Surgence is a leading Web3 marketing agency and full-stack growth partner for crypto projects. Founded in 2023, it delivers end-to-end go-to-market strategies, from narrative crafting and viral launches to community scaling, KOL networks, testnet campaigns, and post-TGE retention systems. With a 30+ person global team operating 24/7, Surgence drives measurable on-chain growth and has powered major launches for top-tier blockchain founders and investors.
BNG Labs
Market Makers
BNG Group is a full-stack partner specializing in liquidity, strategy, and execution for digital market projects. It provides consultancy and advisory services, including tokenomics simulations, fundraising guidance, and go-to-market strategies, alongside liquidity management through algorithmic DEX market making, CEX coordination, and responsible liquidations. With a client-success-aligned model focused on price stability and long-term token performance, BNG redefines project outcomes in the crypto space.
DNA Fund
CEX Market Makers
DNA Fund is a venture capital firm focused on early-stage investments in decentralized networks, AI, and blockchain infrastructure. Founded in 2018, it backs transformative protocols and teams building the next generation of Web3 technologies, with a portfolio including projects like Celestia, Berachain, and Succinct Labs. Led by partners with deep crypto expertise, DNA emphasizes long-term value creation through hands-on support, emphasizing scalable, secure innovations that drive network effects.

Scott Page
Co Founder
Scott Page, renowned saxophonist from Pink Floyd, brings decades of music and entertainment expertise to Web3 and blockchain innovation, positioning him as a key partner for the Wing Brands franchise. His extensive industry connections and deep understanding of technology drive strategic initiatives that integrate $WING token rewards into events, shows, and dining experiences – enhancing customer engagement through immersive entertainment.

Maize
Business Development Manager

Carly Scholes
Social Media Marketing
With a diverse background spanning extensive administrative roles in both the public service and mining industries, Carly brings a rare blend of structure, strategy, and creativity to Wing Brands Inc. Over the past decade, she’s also carved out a successful path as a professional abstract artist — a journey that reflects her deep love of nature, bold visual storytelling, and unique creative flair.
Carly has spent years managing the social media for her own art business, building an engaged following through colourful content, playful branding, and real connection. Now, as Social Media Manager for Wing Brands Inc, she blends her organisational know-how with creative instinct (and a healthy dose of cheek) to bring each of our brands to life online.
From content strategy to caption sass, Carly makes sure every post serves up flavour, fun, and a whole lot of personality.

Michael Thompson
Political Strategic & Public Relations Partner
Michael Thompson is an Entrepreneur and Real Estate Broker working in Florida (USA)
Michael sits on the Board of his local Chamber of Commerce and is the immediate past Chairman of the Lee County (FL) Republican Party.
As Chairman, Michael hosted U.S. President Donald J. Trump as the Keynote Speaker for a Fundraiser Other speakers were U.S. Congressman Byron Donalds and U.S. Congressman Greg Steube. Michael hosted an X Space with Pro Crypto U.S. Senator Cynthia Lummis.
Michael’s experience in Crypto was a CTO leader for the $MAGA coin on SOL and invests in Liquidity Pools, Leverage Trading and Real World Assets (RWA’s).

Jonathan Ramm
Advisor / Brand Partner
Jonathan Ramm is a seasoned marketing professional with extensive experience in Web3, AI, and digital transformation. Specializing in ICOs, IDOs, and NFT launches, he has successfully guided numerous projects from concept to global market reach.
Jonathan has worked alongside blue-chip industry leaders, including on healthcare and AI-driven blockchain initiatives such as Sun West Mortgage’s AI and blockchain innovation, as well as multiple Web3 startups.

Mark Larsen
Chief Technical officer
Mark has been a business owner and in Site Design and Marketing for over 10 years. Has been on multiple crypto projects and on the blockchain since 2021. Married for over 20 years to his amazing wife with two amazing twin boys. Hobbies are AI, Gaming, Baseball, Legos, swimming and most other nerdy things you can imagine. He is the CTO of Wing Brands Inc. and always watching or building behind the scenes.

Trent Stanley
PIN Pay it Now
Trent is an entrepreneur and founder of Pay It Now, and an advisor to the Shiba Wings team. He is passionate about innovative business models that combine cryptocurrency, blockchain technology, and real-world applications.

Elijah Krishnan
Business Development Officer
Elijah is a young entrepreneur like his father Jason. Ready to follow in his fathers footsteps. Motivated and excited to expand the Wing Brands Inc. franchise.

Matthew Gibbs
Marketing / Founder of Based Hotdogs
Matthew has been in crypto for over 5 years after leaving the hospitality industry, Since then he focuses on marketing web 3 projects and is the founder of Based Hotdogs and passionate about expanding with Wing Brands Inc.

Craig Brown
Marketing / Influencer Outreach
Craig is a dynamic marketing enthusiast with a knack for building online communities, having grown a social media following to over 600,000 followers. Since 2020, he’s been immersed in the world of marketing, blending creativity with strategy to engage audiences. A passionate home cook, Craig enjoys experimenting in the kitchen, though he keeps it real as a self-proclaimed non-professional. His vibrant energy and relatable approach make him a natural at connecting with others, both online and off.
Where Crypto Meets Hospitality
A Revolutionary Dining Experience
At Wing Brands, we redefine dining by merging the cutting-edge world of cryptocurrency with the warmth of hospitality. Our culture thrives on innovation, community, and a shared passion for bold flavors. As pioneers in the crypto-native fast-food space, we offer a vibrant environment where technology and taste come together to create unforgettable experiences. Whether you’re a crypto enthusiast or a food lover, Wing Brands invites you to be part of a movement that celebrates the future of dining.









