At Wing Brands Inc., we’re building more than a restaurant franchise - we’re building the next QSR empire.
Our mission is to redefine fast food for a new generation of health-conscious consumers while blending technology, transparency, and taste into every experience.
The Future of Fast Food Is Clean, Conscious, and Connected
Wing Brands Inc. is revolutionizing the quick-service restaurant industry by offering premium, allergen-free food that rivals the biggest players in the business - McDonald’s, KFC, and beyond - but with a healthier, modern twist.
Our flagship brand, Shiba Wings (now rebranded Fry'd!), launched in 2023 as the world’s first additive- and allergen-free fried chicken and burger chain, combining the comfort of classic American cuisine with the clean-eating values today’s customers demand.
Every bite is backed by a 4.8-star customer satisfaction rating and a philosophy of transparency and quality - no additives, no shortcuts, and no compromises on taste to give the full flavor experience.
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Web3 Innovation Meets Real-World Dining
As the first restaurant franchise to fully embrace blockchain integration, Wing Brands bridges two trillion-dollar industries: fast food and Web3.
Through our tokenized model, franchisees gain access to a growing ecosystem of almost 600 million crypto holders, positioning Wing Brands as a trailblazer in real-world crypto adoption.
We’re not just accepting digital currencies - we’re rewarding loyalty, creating community, and giving customers and investors alike a stake in the success of every location, creating the first community owned franchise model.
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Backed by Industry Leaders
Behind every Wing Brands franchise is a powerhouse team with proven success in hospitality, culinary arts, and global brand development.
Eddie Cofie – Celebrity Chef & Brand Partner
With over 30 years of culinary excellence, Eddie has led massive food operations - from serving 95,000 meals a day for Ansett Airlines to catering the 2000 Sydney Olympic Games. As co-founder of the TikTok-famous Pappa Flock brand, he scaled to 12 thriving locations and $8.3M in profits by year three.
The Creative Method – Award-Winning Brand Design
This acclaimed Australian branding agency has reshaped food icons like Guzman Y Gomez, Oporto, and Red Rooster. Their storytelling-driven designs have won global awards, including Agency of the Year at the World Brand Design Awards.
Studio Placed – Architectural Excellence
Known for reimagining the QSR landscape with bold, customer-centric designs, Studio Placed has led transformations for Red Rooster, Soul Origin, and Guzman Y Gomez. Their partnership ensures each Wing Brands location looks as good as it tastes.
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Built for Global Expansion
Wing Brands’ global strategy is led by seasoned operators Eddie Cofie, Maize Itani, and Jason Krishnan - a trio with over 80 years of combined experience managing international food brands.
Our first flagship and training centre is now under construction at 325 Chapel Street, Prahran, VIC, Australia, a cornerstone for our global rollout.
Future franchise locations are being scoped across major venues including The Melbourne Cricket Ground and Sydney Airport, with further growth planned throughout the Middle East and North Africa (MENA) region under the leadership of Maize Itani.
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Why Choose Wing Brands
• First-mover advantage in crypto-integrated QSR
• Health-forward products with real market differentiation
• Award-winning team in branding, architecture, and culinary arts
• Proven franchise success with established systems and training
• Global expansion roadmap supported by elite partners
Wing Brands is not just redefining the fast-food industry - we’re leading it into the future.
Join us as we set a new standard in taste, technology, and transparency.
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Ready to become part of the next global franchise movement?
FILL OUT OUR FORM to learn more or connect with our expansion team today.